Kumho Tyre partners with Bayer 04 Leverkusen
Kumho Tyre has announced it has reached a two-year sponsorship deal with the prestigious football club Bayer 04 Leverkusen of the German Bundesliga, a contract that gives the company the right to serve as official global tyre partner until the 2020-2021 season.
The signing ceremony was held at BayArena, the club’s home stadium in Nordrhein-Westfalen, Germany, and was attended by CEO of Kumho Tyre Jeon Dae-jin and sporting director Rudolf Rudi Voller of Bayer 04 Leverkusen, along with other officials from both sides.
As an official partner of Leverkusen, Kumho will display its brand on the sleeves of players’ shirts, in LED advertisements during matches held in the club’s home stadium, in match brochures, and on the club’s website. Kumho will conduct brand marketing activities targeted at potential customers and strive to increase its brand awareness in Germany, a leader in the global automobile market and across Europe.
Started in 1904, Bayer 04 Leverkusen boasts a long history and tradition. The club is a five-time runner-up of the Bundesliga and won the UEFA Cup in the 1987-1988 season.
“Kumho has been a world-renowned tyre maker for years,” says Fernando Carro, CEO of Leverkusen. “Its focus on the global market and its aggressive business activities demonstrate the company is as ambitious as Bayer Leverkusen. I expect this deal to bolster both of us in our journey toward continued success.”
“We are very pleased to partner with this world-famous football club in addition to Tottenham,” says Jeon Dae-jin, CEO of Kumho Tyre. “We are committed to serving our customers and Leverkusen fans through this partnership, and we expect it to help us enhance our brand recognition and our position as a global tyre company.”
Kumho has been an official global partner of the prestigious Tottenham Hotspur Football Club of the EPL since 2016, and as part of its active marketing campaigns in the United States, one of the world’s largest tyre markets, it is also an official sponsor of the NBA League. The company plans to use these sponsorships to solidify its brand reputation globally.
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Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.
Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and the Ecsta PS72.
Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.
Enhance your driving experience with Kumho Tyres, where cutting-edge innovation meets exceptional performance. Featuring advanced options like the PS71, PA51, and HP71 EV, Kumho provides a customised solution for every driving need—whether you seek precision for sports driving, all-season touring comfort, or specialised tyres for electric vehicles. Choosing Kumho Tyres is choosing excellence. With a steadfast focus on safety, innovation, and quality, Kumho Tyres ensures every drive feels like a win. From the refined capabilities of the PS71 to the versatile performance of the PA51 and the purpose-built efficiency of the HP71 EV , each tyre is designed to surpass the expectations of today’s drivers. With advanced engineering that prioritises traction, durability, and handling, Kumho ensures that every driver can hit the road with confidence. Visit the team at Bernie's Tyres and experience our Winning Deals today.
Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system.
Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.
Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure Australia's island state, Tasmania, is a haven for road trip enthusiasts seeking breathtaking landscapes, charming towns, and unique wildlife encounters. Embark on a memorable journey through this picturesque destination, where every turn reveals a new facet of natural beauty. This road trip itinerary is designed to make the most of your Tasmanian adventure, complete with camping tips, caravan park recommendations, and must-see roadside attractions. Itinerary: The Ultimate Tasmanian Road Trip Day 1: Hobart to Port Arthur Begin your journey in Hobart, Tasmania's capital, and head southeast to the historic site of Port Arthur. En route, detour the stunning Tasman National Park for panoramic coastal views. Stay overnight at the NRMA Port Arthur Holiday Park , offering caravan and camping facilities with modern amenities.
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